HLCP 7.3 handout, Health Literacy and Communication for Health Professionals
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//-->Health Literacy and Communication for Health ProfessionalsTransferring Information: Using the Best Channels 7.3Using Social MediaIt is important to understand the demographics for each platform when building a message. Thefollowing graphic shares social media tactics and the best tools for the job.Social Media Benefits:Listening and learning. Your audience can listen and learn from your message just as you can listen andlearn from their reaction to your message.Building relationships with your social network, community and other people are not only important buthelp spread your messageBuild an awareness of issue(s)Improving the reputation of an organizationMotivates content generation by supportersIncreasing relevant visitor traffic to your pages that ultimately generate higher page rankingsIncreasing perceptions of social normsSocial support to people, communities, etc.Taking action that may lead to behavior change.Measuring Social Media Messages ImpactWhen measuring your impact, ask yourself these questions:1. What metrics will you use to track your objectives? How often will you track?2. What systems and tools will you set up to track those metrics?3. What qualitative data can you collect to help generate insights?Six steps with you to help you get you started:Step 1: Define the goalStep 2: Understand the audienceStep 3: Define the benchmarkStep 4: Define the metricsStep 5: Pick a tool (one that measures relationships, not how loud you shout)Step 6: Insight & action (analyze your data)There are also some tools to help you along the way to measure the following areas:Content analysis: messaging; positioningSurvey research: awareness; perceptionsWeb analytics: engagement; actionThe CDC has a “Social Media for Public Health" series of that consists of six webcasts and is available from theNational Prevention Information network (NPIN).The six webcast titles are:TwitterLinkedIn & SlideshareGaming & MobileFacebook & Image SharingGoogle & YouTubeMeasurement & Evaluation [ Pobierz całość w formacie PDF ]
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//-->Health Literacy and Communication for Health ProfessionalsTransferring Information: Using the Best Channels 7.3Using Social MediaIt is important to understand the demographics for each platform when building a message. Thefollowing graphic shares social media tactics and the best tools for the job.Social Media Benefits:Listening and learning. Your audience can listen and learn from your message just as you can listen andlearn from their reaction to your message.Building relationships with your social network, community and other people are not only important buthelp spread your messageBuild an awareness of issue(s)Improving the reputation of an organizationMotivates content generation by supportersIncreasing relevant visitor traffic to your pages that ultimately generate higher page rankingsIncreasing perceptions of social normsSocial support to people, communities, etc.Taking action that may lead to behavior change.Measuring Social Media Messages ImpactWhen measuring your impact, ask yourself these questions:1. What metrics will you use to track your objectives? How often will you track?2. What systems and tools will you set up to track those metrics?3. What qualitative data can you collect to help generate insights?Six steps with you to help you get you started:Step 1: Define the goalStep 2: Understand the audienceStep 3: Define the benchmarkStep 4: Define the metricsStep 5: Pick a tool (one that measures relationships, not how loud you shout)Step 6: Insight & action (analyze your data)There are also some tools to help you along the way to measure the following areas:Content analysis: messaging; positioningSurvey research: awareness; perceptionsWeb analytics: engagement; actionThe CDC has a “Social Media for Public Health" series of that consists of six webcasts and is available from theNational Prevention Information network (NPIN).The six webcast titles are:TwitterLinkedIn & SlideshareGaming & MobileFacebook & Image SharingGoogle & YouTubeMeasurement & Evaluation [ Pobierz całość w formacie PDF ]